If you’re networking online, share your content and BE SOCIAL.
When networking online the same principles apply, engage in others post first before you share your content. We know that writing blogs, articles, and newsletters help create visibility, raise awareness about your brand, and make yourself an authority. Even more effective are videos on Facebook Live or Instagram to help you show off your personality, expose your mannerisms, and prove that you’re a relatable person. So share this information!
Your content SHOULD solve a problem for your ideal clients, so you can always refer them to your expertise and services. Giving your network something valuable can help you continue the conversation. Comment back on their comments. Show that you’re an authority and that you’re engaged in your community in a genuine way.
Also, when you post, show up everyday. Actively and genuinely engage in other’s content, then post your own content. And share outside content that you think your tribe would benefit from or enjoy. Networking is all about how people feel about you and your business. If they like you, your prices won’t matter because you’ve established trust and likability.